How Company Culture Can Make or Break Your Business

First published in Fast Company, March 6, 2014.

We are excited to share Chris’s inaugural Fast Company post. Here’s a quick snippet:

“Culture is a relentless driver of employee behavior. Left to its own devices, it can potentially limit an organization. But if leaders work to define it, assess it, and understand it, culture can be used as a tangible business lever to directly achieve goals and improve performance.”

He goes on to share the four key components needed to translate culture into something people can relate to, and invest in:

  1. A SOLID MODEL
  2. TOOLS FOR UNDERSTANDING
  3. PROCESSES TO IMPLEMENT
  4. TURNING DATA INTO ACTION

For more, read the full piece and feel free to join the discussion on “culture translation” by commenting here. We’d love to hear your thoughts and ideas.