Session Description

“Be Yourself, Everyone Else is Already Taken.” – Oscar Wilde

There are over 160 million people employed in the US and just as many personal brand stories to be told. Do you know how you would describe your unique personal brand to a new boss, colleague or potential new employer? Developing and articulating your personal brand statement is not on your list of job responsibilities or one that you will write up in your annual performance review.

Focusing on developing your personal brand (in-person and online) is a critical component of how you enhance your internal reputation and drive your career. Does the concept of having a personal brand make you excited or uncomfortable? This session is for you.

Note: This can be customized for an all-female audience like a Women’s Employee Resource Group. This session would include research and discussion on specific aspects that impact women in the workplace.

Learning Objectives

• .Explore & Share: Your perspective on Personal Brand and explore the role of gender plays
• Outline & Explain: Learn the model to develop your Personal Brand
• Practice & Evolve: Get feedback from your peers to evolve your statements
• Update Your Personal Brand: LinkedIn and/or company internal portals etc.

Methodology

• Pre-work, Lecture, Discussion
• Participants should bring a laptop or device to do live personal brand updates
• Participants will engage in individual and group activities, such as self-reflection,
• table group discussions
• Large group individual informal sharing of personal brand statement

Target Audience

• Leaders at all levels
• High-potential individual contributors
• Front-line staff