Forbes: Don’t Believe the Hype

Being the top dog in an industry can bring previously unknown rewards and accolades, but how close to the sun can you fly before your wings fail?

Many companies are guilty of the “Icarus trap” because they begin believing their own hype. This active inertia can lead to overconfidence and an insular perspective. As a result, many businesses lose focus and experience a loss of momentum and awareness. Rather than proactively planning, they revel in past successes.

In this article, Chris Cancialosi discusses active inertia and provides five tips for combating this potentially fatal flaw.