How invested are you in your company’s core values? While some businesses might switch their values at the drop of a hat if it means more revenue, those that maintain consistent values ultimately benefit from their dedication to a vision.
The marketplace can, however, demand that businesses develop interim values to address possible shifts. Your business needs to have the ability to reinvent itself for new audiences, but this process should still retain that adherence to your core values and vision. Interim values may come and go, but consistently communicating what you stand for should always be a top priority.
In this article, Chris Cancialosi discusses how to make and your core values congruent so your brand’s vision isn’t compromised.